VSI maintains a steady focus on growing our website’s ranking throughout each year.
In recent months, we have worked with our strategic communications partner, Interrupt, on content optimization with a specific focus on improving ranking for top-tier terms, such as “How to Install” (siding, soffits, overall guides).
We’ve noted that our website has experienced an increase in search queries related to “vinyl siding material worksheet” and “siding estimate worksheet” from which we were able to drive an increased click through rate to our Installation Manual PDF on the site.
Despite the search engines going through a major Google algorithm change, VSI recently experienced a 28% increase in impressions and an 18% increase in clicks directly from the search engines.
Other recent key performance highlights include:
Recycling Web Page and Sustainability Updates
Workforce Development Web Page Updates
If you haven’t been to our site recently, please come take a look around! www.vinylsiding.org And please pass the link along to your colleagues and customers. Spread the word!